In an effort to help usher in their new spring collections, London’s award-winning multi-brand retailer Goodhood just created their first spring editorial with a creative and stylish seasonal play on our favorite spring holiday—420!
Titled “High & Waisted,” the lookbook made its debut yesterday on 4/20 and features new seasonal items from the likes of Neighborhood, Norse Projects, Tres Bien, Wood Wood, and even American staple Dickies, just to name a few, with several looks supporting the “High & Waisted” pun with a pair of high waisted trousers by Wacko Maria and Soulland.
And to really hammer home the play, they had a model show off the collections in various stages of, well, getting high and wasted. Some of the pics show him sporting seasonal looks while sporting a joint, while others show him lounging in wares while kicking down a beer, and although the aforementioned recreational accessories aren’t available for sale, the clothes and other accessories certainly are.
You can check out some of the pieces from the editorial below and view the entire collection in full at goodhoodstore.com.
