Opening up a temporary pop-up store is nothing new, but opening one up simultaneously in 21 different cities around the world is, and that’s exactly what Kanye West did this past weekend for his super-hyped range of newly minted merchandise named after his super-hyped, newly minted album, The Life of Pablo.
Cities from NY, LA, Houston, and San Francisco to London, Berlin, Sydney, and Singapore played host to Kanye’s latest fashion ambitions as they housed pop-ups selling carefully curated selections of hoodies, tees, jackets, caps, and other select items all stamped with a gothic typeface designed by relatively unknown artist (until now) Cali Thornhill DeWitt. And while each city received their own original collection with unique colors and logos, they also received their own original collection of chaos, with lines mirroring those at airport security stretching around entire city blocks for hours on end.
Still, eager fans and buyers made the most of the limited two-day affair by showing up in big numbers to spend big numbers on the limited-edition clothing, with prices ranging from $55 for tees and long-sleeves to $105 for hoodies and up to $325 for jackets. And while some of those prices may sound steep, they’re nothing compared to what they’re already going for on eBay, with some of those very same $55 tees selling for $100+. Whether those prices will hold is yet to be seen, but one thing’s for sure—that swag definitely will.
