In the mid-1980s, a young, relatively unknown fashion designer created Coca-Cola’s first-ever clothing collection—a line of licensed leisurewear featuring a trendsetting Coca-Cola long-sleeve rugby shirt that became a surprise hit among millions of Americans, instantly launching the unknown designer into the fashion and pop-cultural stratosphere. That designer, of course, was Tommy Hilfiger, and now, more than 30 years later, he’s reuniting with Coca-Cola once again for a reissue of those original signature styles, albeit with a more contemporary look that aims to fuse fashion and pop culture for an entirely new generation.
Dubbed the “Tommy Jeans Coca-Cola Capsule Collection,” the line features both men’s and women’s pieces from the original ‘80s styles that have been redesigned with modern-day silhouettes and a new logo combining both the TOMMY JEANS and Coca-Cola marks. Beyond a reimagined take on the classic rugby shirt, the line also features sweatshirts, hoodies, tees, shorts, and even sports jackets.
“The Coca-Cola collection we launched in the ‘80s was bold, bright, and instantly recognizable,” said Avery Baker, Chief Brand Officer at Tommy Hilfiger. “This re-edition builds on the originals, celebrating the optimistic and youthful spirit at the heart of both brands, while adding a modern street-style twist for the next generation.”
Added Hilfiger, “It’s a lot of fun to work with Coca-Cola again. Due to the fact that it’s part of pop culture makes a lot of sense, and I thought a collaboration with a great, iconic American brand would be epic.”
You can view some of the pieces from the collection below and see the entire collection (as well as buy it) at Tommy Hilfiger and TOMMY JEANS stores worldwide, select retail and wholesale partners, and at tommy.com.
