Believe it or not, spring is right around the corner, and here to help us usher it in are Raf Simons and Fred Perry, who have teamed up yet again for another sporty collaboration in the form of a new spring/summer 2019 collection. And the best part? It’s all shoppable via an interactive, suburban map-like experience.
Similar to Google Maps’ street view function, the interactive shopping experience blurs the lines between fiction and reality by turning a quiet, suburban European neighborhood into a catwalk of sorts filled with models seemingly living out their rather mundane, everyday lives—walking, talking, skateboarding, etc.—except they’re doing it dressed head-to-toe in the new collection. Shoppers are encouraged to tour the streets while picking up hidden Fred Perry clues that lead you from one shoppable item to the next, in effect playing out a small narrative through the town and the people living in it.
As for those people, they’re sporting various pieces with bold colors and Simons’ signature fits set within classic Fred Perry styles. There’s an assortment of polos, tees, hoodies, bomber jackets, and more, with some emblazoned with “RF” calligraphy and others with a rubberized Raf Simons adaptation of Fred Perry’s classic laurel wreath.
The first installment of the collection already dropped February 14th, but there are still a good amount of pieces available. The second half of the collection is set to drop March 14th. You can experience the interactive map yourself and view the entire collection here.
