You know cannabis has gone mainstream when a venerable national department chain like Barneys decides to jump in, and that’s exactly what’s happening come this March, when the luxury New York shop plans on launching a cannabis lifestyle boutique in its Beverly Hills flagship.
Dubbed “The High End,” the shop will feature an exclusive partnership with luxury cannabis brand Beboe as well as an extensive collection of cannabis-related products and accessories, all of which will also be available online at barneys.com. Expect to see cannabis-themed products for the home, beauty, jewelry, and more, including items exclusive to The High End, like leather ashtrays and lighters from Giobagnara, ashtrays from Laboratorio Pesaro, rolling papers from Devambez and gold rolling papers from Shine, storage boxes from Ginger Brown, rare horn lighters from Lorenzi Milano, storage boxes from Ginger Brown, and even custom-blown glass pipes and bubblers from Caleb Siemon.
The shop will also feature various cannabis-themed jewelry and accessories like sterling silver pastille dispensers as well as grinder necklaces from Good Art HLYWD, Martine Ali, Brent Neale, Hoorsenbuhs, Carole Shashona, Sorellina, M. Cohen, Miansai and Barton Perriera.
And if you’re wondering where the flower is, you’ll be excited to learn that Barneys will be offering a special silver edition of Beboe’s vaporizer pen as well as an additional offering of cannabis in an exclusive partnership with premium brand Sherbinskis for an entirely new strain of cannabis. Although the latter won’t be available at the shop just yet, customers will be able to purchase it from Beboe through their popular white glove delivery service.
While it would’ve been rather unthinkable for a high-end department chain like Barneys to enter the cannabis space not too long ago, it’s clear that thinking is rapidly changing, with much of that change attributed to not just legalization, but social media too.
“Social media happens in an environment, it happens in a restaurant, in a fitting room,” Barneys President and CEO Daniella Vitale told The New York Times. “It’s not happening by watching someone at their desktop shopping online. We need to make sure we’re creating a backdrop for that. If someone is going to come into a physical store, they really expect more than product, because product, unfortunately, is available in a million different places. We want to make sure there is an entertainment value here.”
Added Beboe Co-Founder Scott Campbell, “I’m so thrilled that cannabis culture has come so far that it can exist and feel perfectly at home in such a prestigious context as Barneys New York.
